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Barometer industry and sales of watches in France: 2008 statistical study

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The real numbers of the business, the barometer CPDHBJO / Company 5-GfK Francéclat: Beyond statistics, trends are revealed.

1.2 billion euros the French market for watches (consumer spending) in 2008, a slight increase over 2007 despite a tense second half.

1%: annual evolution of watch sales in France, a marked decline from the double-digit rates of previous years (+11% in 2006 and +11% in 2007)

23.6%: this is the share of sales of watches to over 3000 euros for the whole market French watchmaker, against 15.5% for watches under 50 euros!

13%: trend in sales of watches to over 3000 euros in 2008. The attraction for luxury is confirmed, since in this price range, the rates were 29% in 2006 and +22% in 2007.

57%: from market watches made in China and sold in France. Note however that Switzerland remains largely the leading supplier of value in France.

94: in euros, the average price for a watch sold in 2008, against 91 euros in 2007 and 86 euros in 2006. This average price was 62 euros in 1997!

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